THE LIVE WINDOW
This project was for a live brief for Fabrica to develop a short motion video to play in a store front for United Colors of Benetton. The video had to relate to a chosen UN date. I chose 30th July which is the International Day of Friendship. For this project I wanted to avoid a happy go-lucky upbeat video and instead make something more about the chemistry and body language of friendship. I chose to simply have short 20 second films of some of my friends to test natural body language and I found different attitudes, expressions and body movement which represented their friendship in their own way. I wanted to have the store actually invite customers to use a camera in-store or sent to record and share their friendship with the world. To represent the simplest form of friendship in a visual medium.